Bargain Hunter (AR)

Interactive AR Platform for Outdoor Advertising
concept eng
 
AR Solutions: Bringing Outdoor Ads to Life

We have developed a mobile application concept that transforms standard city billboards into interactive experiences. A static 3×6 meter banner is no longer just an image—it becomes a digital gateway for the brand.

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How It Works

The process is seamless: a user launches the app, points their smartphone camera at a billboard, and hidden digital content "comes to life" on their screen, overlaid on the physical advertisement.

Core Features:
  •  Interactivity: Instead of passive viewing, users engage in mini-games directly on the banner's surface.
  •  Real-World Rewards: Users earn digital coupons and discounts through their interaction with the ad.
  •  Gamified Quests: We can implement "scavenger hunt" mechanics. For example, if a coupon has already been claimed at one location, the app guides the user to the next nearby banner to complete their collection.
 
 
Business Value
This solution converts a random passerby into an active participant. We don’t just display an ad we drive engagement through gamification, provide tangible value (discounts), and gather measurable data on how long and how often people interact with your brand.
 
Prototyping & Technical Stack

To validate the concept, we developed a functional Android prototype capable of recognizing standard 3×6m billboards as AR markers.

  • Development Environment: Unity3D.
  •  AR Engine: Vuforia.

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Bargain Hunter (AR)
Android
 
Tested Scenarios:
 During the pilot phase, we implemented two core scenarios triggered by the AR marker (the banner):
 
  • Digital Coupons: Discount vouchers rendered directly onto the banner's plane.
  • 3D Mini-Game "Where’s the Big Mac?": A digital version of the "shell game." A burger is hidden under one of three boxes, which are then shuffled. If the user picks the correct box, a discount coupon is awarded.
Field Testing
We conducted real-world tests under various lighting conditions. The results showed excellent stability in marker recognition and seamless content rendering.
 
Platform: Android, iOS
Year of Creation: 2019
Developed by: E140Games